Blog

Unit Thinking

Insights, commentary and opinions on the world of life sciences

Life Sciences Commercialization is a bit like metal ore extraction and drug development

Creating a successful company from a good idea takes a structured, step-wise approach

Michael ButlerMay 31, 2019Life Sciences, commercialization, drug development, High performance sales

What is effective Life Sciences commercialization today?

Using old tools may feel comfortable but they’ll cost you valuable time and money

Michael ButlerMay 8, 2019Life Sciences, commercialization, Sales, marketing, Market fit, Branding, Investor communication, High performance sales, In-bound marketing, Objective content

Has the environment for Life Science commercialization changed?

Understanding what has changed helps us to commercialize succesfully

Michael ButlerApril 3, 2019Life Sciences, company growth, commercialization, Sales, Market fit, marketing

Life Science companies can learn from successful Technology organizations

Learning from the lessons of others can save a lot of time and heartache

Michael ButlerMarch 19, 2019Life Sciences, Sales Team Management, Sales, Market fit, Scaleup, Efficiency

Building and refreshing a technical sales team – three big things to know

Today, technical knowledge, intuition and problem-solving are more important for sales success

Michael ButlerOctober 30, 2018Sales Team Management, Pharmaceutical development

Personal values and successful company growth

First the people, then the direction

Michael ButlerSeptember 17, 2018LS Technology Start-ups, Life Sciences, Technology, Personal values, company growth